Updated: Mar 13, 2020
You always have to do research on local Microgreens. Don't ever forget that. Researching on what microgreens are available in the local marketplace can determine where you fit in. You need to develop an idea on what a local market is like, to determine who is buying and who is selling.
One easy way to discover who is growing what, or to see if their is microgreens growers in the area, is to use the internet. What a glorious tool to have! Begin making notes and see if they're sold anywhere. More specifically, farmers markets or grocery stores. If a grower is selling at a farmer's market, it gives you a bit of an opportunity to ask questions about the operation. Grocery stores give you insight on varieties, packaging, branding and price. Important questions to ask yourself: Do they look fresh? Does the display look appealing? First impressions matter in this business.
As you explore the field, you'll come up with what works best for you, such as varieties in your growing climate and a system that works for you. Nonetheless, you will need a plan for your audience, what kind of microgreens you'll sell, and hopefully this gives you an idea on your first steps. It may demonstrate that there is little to nothing being sold at wholesale level, or the farm market level, or both.
It may also demonstrate that consumer demand is low on a specific type of microgreen. This can ultimately lead to you growing and sparking interest if you can get a hold of that certain type of microgreen. If you plan on selling to restaurants, you have to take them around to see how the establishment responds. If you're already selling at a farmer's market, it may be smart to set up a poll or listen to feedback on the likes and dislikes about a microgreen product you may be wanting grow more. This preliminary sales and testing process will get you more ready for larger scale customers.
Finally, researching should never end. Research is an essential tool to any project in this field. You should always be on the lookout for what is happening in the market, what new uses are trending for microgreens, branding, buyers and especially sellers. What has changed since initial evaluation of buyers, growers and grow techniques? As a business, you have to stay on top of every aspect of your market. It will save you time and money in the future.
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